This is Water

 In Change Leadership, Change Management

“There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, ‘Morning, boys, how’s the water?’                    And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, ‘What the hell is water?’”

David Foster Wallace

This is Water.  Change in the 21st century is a palpable new era.  Let’s take a critical look at this new era to orient ourselves in today’s environment. We can start with a quick assessment of our capability to navigate in this highly uncertain time.  Considering your baseline of capability let’s take a look at a few questions and potential solutions to see if development is prudent.  This is not about philosophy, it is about survival.

Major Questions

  • How attached is your thinking and actions to reality?
  • How aware are you of the current environment, and the sociocultural evolution that is underway?
  • What is your physical, mental, and emotional capacity to take on the challenges ahead?


Potential Solutions

  • Calibration: Consider gaining an ‘outside-in’ perspective to test if your next steps are taking a giant leap into the past, present, or future.
  • Decision-making: Step back from today’s cognitive impatience, triangulate sources for quality information, and slow down for critical analysis.
  • Development: Gain awareness and pursue development for organizational and personal resilience to thrive, not just survive in the radical uncertainty ahead.


Ready to start?  Partner with us to deliver the fresh ideas and approaches for today and tomorrow.

  • Mac Bogert

    Maybe. Just maybe it’s time to re-calibrate the conversation and ditch “change” and “change management.”

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